Ecommerce design is the process of developing an ecommerce for your business to sell digitally and target consumers. You must plan, develop, and arrange your information and products for successful presentation on the Internet to create an succeesful ecommerce.
Here are five tips why you should invest on e-commerce design:
1. Creating a good first impression
According to a study
, a website’s overall appearance and feel accounts for 94% of the first impression. At the same time, if the website has a terrible interface or is not user-friendly, it will be rejected and mistrusted by customers. When a customer visits your website, the design and navigation appear to be a significant contributing aspect in forming an initial impression of your company.
The appropriate design communicates what you offer and how serious you are. Present your website in the greatest possible way, as this is the only method to get customers’ attention.
2. Effect on website’s bouncing rate
Bouncing rate is the point at which a shopper leaves your website without completing a transaction. It is caused by several variables, one of which is poor website design. The design of a product is what tells customers about it. They advise the buyer that they have arrived at the correct location to obtain what they require. They have the right to depart at any time if they are having problems discovering a product or if the product is not what the buyer expected based on their search.
The business name, products sold, business kind, location, brand quality, and so on are essential factors in a customer’s first impression. If these characteristics are overlooked when designing a website, the customer will now wait for a second opportunity to return.
3. Brand Awareness
Every ecommerce should have a consistent look and feel because this draws in the customers. The appearance of your website represents how serious you are about your products and your business. It reflects your company, whether you promote yourself online or offline.
If customers see the same design throughout the website, it will aid them in identifying the right things they want. This will clearly define the user experience. Design your website such that every aspect, including the proper images, colors, content, layouts, and functions, complements your website logo perfectly.
4. Impact on conversion rates
Conversion rates are the most important indicator that determines the performance of your website. Shopping online can be intimidating, especially if the interface is designed poorly. A superb website design will provide your company with an excellent first impression and persuade customers to buy your products. Provide a user-friendly website to help visitors find what they’re looking for. Implement conversion-focused design features that prompt users to take action. Provide complete product information by inserting the appropriate photographs in the proper specifications. Allow them to zoom in and out of the image as needed.
5. Website Security
Website security is another critical part of website design that is sometimes overlooked. If essential security precautions were not followed, it would be vulnerable to spammers, hackers, and identity thieves. Customers communicate financial information and conduct transactions over the internet. Potential customers may decide to exit your website if they feel uneasy while online. Ensure your website is secured using HTTPS and that the appropriate security mechanisms are in place to ensure the safety of your customers’ data. From a security perspective, the Shopify ecommerce platform is a worry-free solution for the merchants. Shopify takes care of the security of your customers on behalf of the merchant, allowing the merchant to focus relevant things to the business. Read more about the benefits of Shopify in our previous blog
In conclusion ecommerce design is incredibly important for your business and that is why you should invest in a good UX/UI side for your website too. Find out more about Brancoy’s Shopify ecommerce services
and continuous development here or contact us directly for questions about Shopify.