Prounicon is a Finnish Family Business concept that serves its own, internationalising and strategic change providers. Not everything you can find, but companies with the right motivation to grow.
Where all started?
The idea for the new brand look started with Pekka Kovanenen’s old business card. From a time when international relations were created face to face and meeting people in person. There were no instant messaging, no hands-free calling, just mere personal relationships with other people.
Solution
The creation of Prounicon’s identity began with a joint workshop meeting, which defined the value base for creating a new identity. Not only did the company want to impress with word choices or high-quality reference stories, but people with personalities who appear in an interesting world of images were also wanted to be included in the brand image. As a result of the collaboration, Brancoy implemented a completely new brand look and customer-friendly website for the company.
