Stage 01 · By stage
The store is live. Now make it measurable.
You are early. The store is trading, the first campaigns are running, and every decision is being made on instinct because nothing is measured properly yet. That is normal at this size — and it is the single most expensive thing about it.
6 weeks
from kickoff to a measured baseline you can actually plan against
1
source of truth instead of four dashboards that disagree
+350%
monthly sales growth at Ratia, from a new store into growth services
What you get
Orders · March
···
487
reconciled orders
Numbers that agree with each other
One reconciled view of orders and revenue. When the sources disagree we fix the tracking instead of picking whichever number looks best.
Purchase path
Sessions → Purchase
−73% here
1.9% purchase
Friction you can see, not guess
The purchase path measured step by step on real traffic, so the first thing we fix is the thing we can prove is costing you money.
Lasse / Growth Leader
Email that earns, not just sends
Welcome, abandoned cart, browse and post-purchase live, segmented and attributed — so the channel you own carries revenue.
Four things we hear in the first meeting. Early D2C brands rarely fail because of design — they fail because nobody can see what is happening clearly enough to act.
01
Measurement disagrees with itself
GA4 says one thing, Shopify another, Meta a third. Nobody trusts any of them, so in practice nobody uses them — and the store gets run on opinion and gut feeling.
02
The purchase path was built, never watched
It was designed, approved and shipped. It was never observed. Obvious friction survives launch because no one has watched a real customer try to buy something.
03
Email is a newsletter, not a system
Flows are missing or left on defaults. Revenue from abandoned cart, browse abandonment and post-purchase never shows up — and because it was never there, nobody misses it.
04
Every euro of spend is a guess
You are buying traffic without knowing your true acquisition cost or what a customer is worth over a year. At this size that is the difference between growing and slowly funding Meta.
What changes
Three things exist at the end of the first quarter that did not exist at the start. None of them is a campaign.
One source of truth
Shopify, GA4, the ad accounts and Klaviyo reconciled into one view. When the numbers disagree we find out why and fix the tracking, rather than choosing whichever looks best.
A purchase path that has been watched
Session recordings, funnel drop-off and form analytics on the real store with real traffic. The friction removed first is the friction we can prove is costing money.
Flows that earn their keep
Welcome, abandoned cart, browse abandonment and post-purchase live, segmented and attributed — so email becomes a revenue line rather than a send calendar.
A plan you can hold someone to
An annual direction and a first quarter with numbers attached. The biggest risk is doing twelve things and being unable to say which one worked.
The first 90 days
Weeks 1–3
Audit
The business, the store, the data and how work currently gets decided. We assume nothing from the build — a store can be built beautifully and measured badly.
Week 4
OKRs
Commercial targets translated into 1–3 objectives with measurable key results. At this stage we deliberately set fewer, and set them lower, so they mean something.
Week 5
Roadmap
The year’s direction and the first quarter at week level: priorities, sequence and named owners on both sides.
Weeks 6–12
Execution
Tracking fixed, the worst friction removed, and the first flows shipped. Weekly cadence, monthly report, quarterly review.
What we measure
At this size we deliberately watch few numbers. A store under €3M does not have the traffic to read ten of them honestly.
For D2C brands under €3M · from 3500€ / mo
Conversion rate
The single number that tells you whether the store works. Split by device from day one — mobile and desktop behave like two different businesses.
Revenue per session
Protects against raising conversion by discounting. Conversion and order value have to move together, or the work was pointless.
Checkout completion rate
The cheapest revenue in a young store almost always sits between the cart and the thank-you page.
Email revenue share
From roughly zero to a stable share of total revenue. The clearest early evidence that the plan is producing something.
Blended CAC
Tracked from month one, so that when spend rises later you can tell growth apart from inflation.
The proof
A client at this exact point.
Ratia is an established brand whose D2C channel was new — exactly the growth curve of a store starting from a low base.
RATIA · 2025
+350% monthly sales growth · +2.5 store conversion rate · +25 MER
OKR Leading · customer acquisition · data and analytics · conversion optimization · Shopify support · email marketing
45 minutes, free of charge · three margin opportunities in euros · no sales pitch
FAQ
Is the service for stores just starting out, or for experienced operators?
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Do we need an in-house marketing team?
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Can we use the service if we only operate in Finland?
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We have our own dev team — can you work alongside them?
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What do the hours actually mean?
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How quickly do results show?
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What happens if we don’t hit the agreed OKRs?
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What’s the contract length, and how does it end?
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Can we buy just CRO, or just paid media?
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