Dedicated Teams / 3 Hubs
© BRANCOY
We’re a Shopify growth partner built for the AI Era.
The growth ecosystem behind ambitious Nordic brands
/
Our team
We’re a team of designers, builders, and growth innovators
Every project is crafted together through honest collaboration, shared insights, and a commitment to doing what’s best for the brand.
Samuli Ala-Kasari
Co-Founder / CEO
Arttu Hietala
Co-Founder / CCO
Aatu Manninen
Head Developer
Juho Neuvonen
Head of Growth Services
Lasse Helminen
Growth Specialist
Severi Niiranen
Growth Specialist
Annika Heikkilä
Marketing Specialist
Eliisa Kreegimäe
Growth Specialist
Waltteri Wallenius
Growth Specialist
Valtteri Tuominen
Tech Lead
''Most of us started straight from Uni. What we lack in years, we've made up for in obsession — five years in, we've quietly built some of the deepest Shopify expertise in the industry.''
Arttu Hietala, Co-Founder, Brancoy
Our clients benefit from our portfolio companies, and vice-versa.
Our thesis on Nordic commerce
Commerce no longer respects the line between online and offline. The brands we work with don’t think in channels — a customer who discovers them in a store and one who discovers them on Shopify are the same customer, and they expect the same experience either way. Most ecommerce infrastructure still isn’t built for that.
Shopify has commoditized the store itself. Spinning up a functional site is no longer a differentiator — most brands can do it in weeks with almost any partner. What hasn’t been commoditized is everything around it: unifying retail and online into one coherent system, opening B2B without drowning teams in manual work, and turning AI from a buzzword into something that actually ships changes instead of sitting in a slide deck.
We’ve watched this gap widen across the brands we work with — strong product, strong design sense, but an ecommerce operation that hasn’t kept pace with the ambition behind it. That gap is where we operate. It’s also why, five years in, we didn’t stop at being a Shopify agency — we built HI Engine, because closing that gap eventually meant building the tools to close it faster than a services team alone ever could.
In Finland specifically, we think the next few years will separate the brands who treat ecommerce as infrastructure to maintain from the ones who treat it as a growth lever to actively build. We want to be the partner for the second group.
The Brands We Built With
We’d love to partner with you & your team.
Dedicated Teams / 3 Hubs
© BRANCOY
We’re a Shopify growth partner built for the AI Era.
The growth ecosystem behind ambitious Nordic brands
/
Our team
We’re a team of designers, builders, and growth innovators
Every project is crafted together through honest collaboration, shared insights, and a commitment to doing what’s best for the brand.
Samuli Ala-Kasari
Co-Founder / CEO
Juho Neuvonen
Head of Growth Services
Arttu Hietala
Co-Founder
Aatu Manninen
Head Developer
Lasse Helminen
Growth Specialist
Severi Niiranen
Growth Specialist
Waltteri Wallenius
Growth Specialist
Valtteri Tuominen
Tech Lead
''Most of us started straight from university. What we lack in years, we've made up for in obsession — five years in, we've quietly built some of the deepest Shopify expertise in the industry.''
Arttu Hietala, Co-Founder, Brancoy
Our clients benefit from our portfolio companies, and vice-versa.
BRANCOY / 01
Our thesis on Nordic commerce
Commerce no longer respects the line between online and offline. The brands we work with don’t think in channels — a customer who discovers them in a store and one who discovers them on Shopify are the same customer, and they expect the same experience either way. Most ecommerce infrastructure still isn’t built for that.
Shopify has commoditized the store itself. Spinning up a functional site is no longer a differentiator — most brands can do it in weeks with almost any partner. What hasn’t been commoditized is everything around it: unifying retail and online into one coherent system, opening B2B without drowning teams in manual work, and turning AI from a buzzword into something that actually ships changes instead of sitting in a slide deck.
We’ve watched this gap widen across the brands we work with — strong product, strong design sense, but an ecommerce operation that hasn’t kept pace with the ambition behind it. That gap is where we operate. It’s also why, five years in, we didn’t stop at being a Shopify agency — we built HI Engine, because closing that gap eventually meant building the tools to close it faster than a services team alone ever could.
In Finland specifically, we think the next few years will separate the brands who treat ecommerce as infrastructure to maintain from the ones who treat it as a growth lever to actively build. We want to be the partner for the second group.
Dedicated Teams / 3 Hubs
We’re a Shopify growth partner built for the AI Era.
The growth ecosystem behind ambitious Nordic brands
/
Our team
We’re a team of designers, builders, and growth innovators
Every project is crafted together through honest collaboration, shared insights, and a commitment to doing what’s best for the brand.
Samuli Ala-Kasari
Co-Founder / CEO
Juho Neuvonen
Head of Growth Services
Arttu Hietala
Co-Founder
Aatu Manninen
Head Developer
Lasse Helminen
Growth Specialist
Annika Heikkilä
Marketing Specialist
Severi Niiranen
Growth Specialist
Waltteri Wallenius
Growth Specialist
Valtteri Tuominen
Tech Lead
Eliisa Kreegimäe
Growth Specialist
''Most of us started straight from university. What we lack in years, we've made up for in obsession — five years in, we've quietly built some of the deepest Shopify expertise in the industry.''
Arttu Hietala, Co-Founder, Brancoy
Our clients benefit from our portfolio companies, and vice-versa.
BRANCOY / 01
Our thesis on Nordic commerce
Commerce no longer respects the line between online and offline. The brands we work with don’t think in channels — a customer who discovers them in a store and one who discovers them on Shopify are the same customer, and they expect the same experience either way. Most ecommerce infrastructure still isn’t built for that.
In Finland specifically, we think the next few years will separate the brands who treat ecommerce as infrastructure to maintain from the ones who treat it as a growth lever to actively build. We want to be the partner for the second group.
The Brands We Built With
The Shopify Migration Guide for 2025 — powered by AI
A practical guide to modern Shopify migrations.
