Shopify Migration Guide 2025 with AI

Over 80 commerce professionals gathered in Helsinki for the first-ever Brancoy Summit® — and what followed was an afternoon of sharp talks, honest conversations, and the kind of energy you can't manufacture. People stayed. People talked. And by the end of the evening, it was clear this needed to become an annual thing.

CRO is talked about a lot in e-commerce, but in practice many brands still make the same mistake: time is spent on things that look like development work but do not actually make buying easier. Good CRO is not about constantly adding new elements, apps, and effects to your store. Good CRO is about helping the customer make a decision and removing friction from the buying journey. Here are five practical things Shopify merchants should pay attention to if the goal is to grow sales through conversion optimization.