From Plus to Premier in eight months: Shopify recognises Brancoy

Just eight months after becoming a Plus Partner, Brancoy has been recognised as a Premier Partner. It is the only agency headquartered in Finland to hold this status.

Brancoy has been recognised as a Premier Partner in the Shopify Partner Program. The move from Plus Partner to Premier Partner in eight months reflects our growing contribution to the Shopify ecosystem.

For our agency, this is a proud moment in a journey shaped by our team and the brands we work with. It also opens the next chapter of our relationship with Shopify, as we continue to support clients through the decisions that shape their commerce businesses.

Understanding the Shopify partnership model

The Shopify Partner Program has five levels: Registered, Select, Plus, Premier, and Platinum. Together, they describe a progression in commercial contribution and the scale and complexity of merchant relationships.

• Registered — The starting point for a Shopify practice.

• Select — An established contribution to bringing in and supporting merchants.

• Plus — A greater contribution across more complex merchant needs.

• Premier — Sustained impact across larger and more complex merchant businesses.

• Platinum — The highest tier, reflecting sustained enterprise impact at scale.

Progression considers both new merchant acquisition and the revenue impact associated with merchants a partner brings to Shopify or actively supports. Shopify validates that contribution and reviews tiers quarterly.

What Premier represents for Brancoy

Our work brings design, technology, and commercial understanding into the same conversation. A distinctive storefront needs to work within the realities of the business behind it: the systems it connects to, the people managing it, and the customers using it.

That understanding informs the way we approach each engagement. We work alongside client teams to establish what a project needs to achieve, make the necessary design and technical decisions, and continue developing the store as the business evolves.

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Recognition built on partnership

“Being recognised as a Shopify Premier Partner is a proud moment for everyone at Brancoy. It reflects the care and ambition our team brings to the work, and the trust our clients place in us,” says Arttu Hietala, Co-Founder of Brancoy.

“To reach this milestone eight months after becoming a Plus Partner makes it particularly meaningful. We’re excited to deepen our relationship with Shopify and bring that collaboration into the work we do for our clients.”

A closer relationship with Shopify

Premier status creates opportunities for deeper collaboration with Shopify and broader access to partner resources. We intend to draw on that relationship as we help clients plan and develop their next stage of commerce.

For a brand preparing to migrate, the important questions often concern continuity: how products, customer information, integrations, and daily operations will move to a new platform. For an established Shopify business, the priorities may be improving the buying experience, connecting systems, or preparing for another market.

Our role is to understand those priorities and translate them into a practical plan. A closer relationship with Shopify gives us further opportunities to inform that work, while our team remains responsible for the thinking, execution, and ongoing attention each engagement requires.

Choosing a partner for the work ahead

For brands evaluating an agency, partner status provides useful context alongside relevant project experience, references, and the people who will deliver the work. The strongest starting point is a clear conversation about the business: what needs to change, what success looks like, and how the teams will work together.

Shopify Plus and Premier also refer to different things. Shopify Plus is a commerce offering for merchants; Premier describes an agency’s position in the partner programme. The right platform and project scope should follow the needs of the business.

Looking ahead

We’re grateful to our clients, our team, and our partners at Shopify for their part in this achievement. Our ambition is to continue building commerce experiences that express the brand, make buying intuitive, and support lasting growth.

As we enter this next stage, we look forward to strengthening those relationships and supporting the next chapter of the brands we work with.

Discover how Brancoy can support your ambitions on Shopify. Get in touch with our team.