How Mysoda built a scalable B2B order channel to support international growth

Finnish Mysoda designs and manufactures high-quality carbonation devices as well as carbon dioxide cylinders and flavor concentrates used with them. The company’s selection includes the world’s first range of carbonation devices made from wood composite, and its products are sold in thousands of stores across Europe. Mysoda’s product design has been awarded several international design awards, such as the iF Gold Award and Red Dot Product Design Award recognitions. The company’s goal is to offer an easy and delicious way to prepare sparkling drinks as well as to promote the use of innovative, wood-based materials.

Mysoda’s experts Mira Myller (Controller), Suvi Rantanen (Finance Manager) and Heini Nousiainen (Back Office Specialist) tell how cooperation with Brancoy and Flashnode enabled Mysoda’s international business growth.

Initial situation: Rapid growth created pressure for scalability

In 2024 Mysoda carried out a significant business acquisition, through which a large number of new customers transferred to the company. At the same time, the company expanded into new markets in the Nordics and the Baltics, which caused the situation to change quickly.

“Everything happened very quickly. We got a large number of customers, and we had to be able to take them under control immediately,” it is described at Mysoda.

As an enterprise resource planning system, the country-specific Mysoda companies had NetSuite in use. Now a solution was needed that would connect the customer interface to this whole and enable scalable handling of orders and returns.

Growing volume and fragmented data made manual work impossible

With growth, the volume of customers and transactions rose as the key challenge. The number of new customers was so large that manual order processing was not a realistic option.

“We knew that a big mass of customers would come, which cannot be handled manually.”

At the same time, the data was fragmented and partly incomplete. Going through and correcting customer data took time at the beginning, and the information moving between different systems was not yet fully unified. Managing orders, returns and invoicing across several systems increased complexity even further. Every manual step increased the risk of errors and slowed down the process.

“In the beginning the customer data was not fully in order, and figuring it out took time. But once we got past that, everyday work became significantly easier.”

Overall, Mysoda needed a solution that would not only solve the problems of the present moment, but also withstand and support future growth.

Goal: Smooth order process and control of growth

Another key goal was to keep invoicing and financial management centralized in NetSuite, which was already in use in all companies. This ensured data consistency and controllability of financial processes.

In addition, the goal was to automate as large a part as possible of operational processes, such as orders, returns and delivery confirmations.

To support this whole, a clear system role division was built: Shopify acts as the customer interface and order channel, where customer data, price lists and products are managed, while NetSuite is responsible for invoicing and accounting. The warehouse partner’s integration complements the whole by transmitting order and return confirmations between systems, whereby information moves automatically in both directions without manual handling.

Ultimately, the most important goal was to enable rapid expansion into new markets without operational functions becoming a bottleneck.

Solution: Shopify and integrations as a unified whole

At the core of the solution was a combination of Shopify Plus e-commerce and integrations that connect different systems into one functioning whole. Brancoy was responsible for the design and implementation of the online store as well as the customer experience. A Shopify Plus-based B2B portal was built for Mysoda, where customers see their own price lists and selections and can place orders independently.

“The customer can log in, sees their own prices, the products in the selection, and places orders and return requests. It has been important for us that it is easy.”

Brancoy’s role was also visible in everyday life as continuous development and fast reaction. For example, customer communication could be brought directly into the order view.

“If there is a need to inform customers about some change, it can quickly be made visible at the ordering stage. It reduces questions and uncertainty.”

Flashnode, for its part, built the integration that connects Shopify and NetSuite. The integration enables orders to transfer automatically into the ERP system, invoices to be formed in the correct company, and returns to be processed without manual work.

“I would say that the integration is currently the best employee of our group – hardworking and always working.”

In practice, the integration works unnoticed in the background and keeps the entire order and invoicing process smooth.

Automation enhanced operational work and enabled growth

The effects of the solution were quickly visible as concrete benefits. The biggest change was in operational efficiency. A significant part of orders, returns and other events now passes automatically through the systems. Based on data, about one third of all transactions at group level pass through the integration, and of selected transaction types up to 70 percent are processed fully automatically.

Without this automation, the workload would not be realistically manageable.

“If this had been done manually, I don’t know how many people would be sitting here doing these.”

However, automation is not only visible as internal efficiency, but also directly in customer experience, and through that in competitiveness. Customers can place their orders when it suits them, without the need to contact sales or customer service.

“It is important for us that we can offer customers a good order channel and user interface.”

Internally, the change has also freed up time for more important work. Instead of time being spent on order processing, it can be used for customer service and business development.

“Time can be used to serve customers better.”

Ultimately, the most important benefit was strategic. The solution enabled the successful execution of the business acquisition and expansion into new markets.

“This made it possible for us to grow our business and expand into new markets.”

Brancoy x Flashnode: Customer-oriented and solution-focused partnership

A key factor in the success of the project was smooth cooperation between all parties. Changes and expansions were made continuously according to new markets and companies, and for example country-specific requirements, such as VAT changes, could be taken into account flexibly.

“All changes have been able to be made very well and on schedule when new markets and companies have been included.”

In the cooperation, fast reaction and accessibility are especially emphasized. This is visible in that support is easily available and questions are answered quickly. This ensures that no order is left unprocessed and the entire process remains under control.

Also, the fact that solutions were searched for together emerged as an important factor. It was essential that solutions could be tailored to business needs. At Mysoda, it was especially appreciated that the partners were able to take into account the company’s size, situation and growth phase, and propose solutions that work in their specific environment in a customer-oriented way.

“A solution is not always directly visible, but must be searched for together. That is perhaps the most challenging but also the most rewarding phase.”