Pomppa.
Pomppa is a Finnish company specializing in weatherproof dog clothing, known for practical, durable, and well-fitting products that have been part of dog owners’ everyday lives for over a decade. Our collaboration began in early 2024 with a Shopify migration project, which was completed successfully and led to a continued partnership through ongoing growth services starting in late 2024.
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Challenge
The goal was to scale online sales more efficiently while improving conversion and commercial structure.
After the migration, Pomppa’s challenge was not product-market fit or brand credibility, but scaling online sales more efficiently and predictably. While demand existed and traffic was growing, growth needed to be supported by a stronger commercial structure, improved conversion, and a clearer connection between customer acquisition and the purchase journey. Without systematic growth leadership, there was a risk that increased advertising spend would not translate into proportional business impact.
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Solution
Growth efforts focused on customer acquisition, conversion optimization, and data-led decision-making.
The growth collaboration focused on holistic development across customer acquisition, data and analytics, and conversion optimization. Paid media played a central role in driving growth, but equal emphasis was placed on developing the purchase journey and customer experience throughout the funnel. Growth initiatives were planned and executed in a structured way, ensuring that marketing, store development, and analytics supported the same objectives and enabled continuous optimization based on performance data.
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Outcome
This approach led to strong growth in online sales and a significantly improved conversion rate.
Between 2024 and 2025, Pomppa achieved 20% growth in total monthly sales, online monthly sales increased by 109%, and the webshop’s conversion rate improved by 2.3 percentage points. The case demonstrates how combining strong products with systematic growth execution enables sustainable e-commerce growth, where increased demand is effectively converted into measurable business results.
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