Toive.
Toive is a fashion brand based in Jyväskylä, built around the idea of truly listening to customers and designing products based on their needs rather than fast fashion trends. This customer-centric approach is reflected in Toive’s product development, where feedback and surveys play a central role, and in a brand promise that offers timeless wardrobe staples for every occasion.
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Challenge
The goal was to replace reactive execution with structured, data-led growth.
At the beginning of 2025, Toive wanted to move away from a broad partner-network model toward a more in-house–driven way of developing its e-commerce and marketing. The brand needed a partner capable of supporting both strategic decision-making and hands-on execution across multiple areas, while also preparing the business for international expansion. At the same time, growth needed to be data-led and sustainable, not driven by isolated campaigns or short-term tactics.
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Solution
Growth efforts focused on paid media, analytics, and continuous commercial development of the online store.
The collaboration focused on systematic growth leadership combining paid media consulting, data and analytics, and continuous commercial development of the online store. Growth initiatives were planned and executed in a structured way, with performance optimization and customer retention at the core. Alongside strong results in the domestic market, preparations for international growth were initiated, and in autumn 2025 Toive expanded into the German market with a clear, data-driven go-to-market approach.
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Outcome
This approach enabled profitable growth in Finland and laid the foundation for international expansion.
Between 2024 and 2025, Toive achieved 32% total revenue growth, online store revenue grew by 28%, and the number of returning customers increased by 65%. The case demonstrates how combining customer insight with structured, data-led growth execution enables both profitable domestic growth and a solid foundation for international expansion.
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