Ratia.
Ratia is a Finnish design brand founded in 1999, known for its timeless design language that brings beauty and functionality into everyday life. Our collaboration with Ratia began in early 2025, when Blackmoda Oy partnered with Brancoy to build a high-quality, brand-aligned Shopify online store, after which the partnership continued seamlessly into growth services.
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Challenge
After the launch, the focus shifted immediately from implementation to structured growth and continuous development.
After launching the new online store, the main challenge was not brand recognition or product appeal, but turning a newly launched webshop into a scalable and predictable sales channel. Awareness of the new store had to be built from scratch, traffic needed to be acquired efficiently, and the purchase journey required optimization to ensure visitors converted into customers. Without a structured growth model, there was a clear risk of relying on short-term campaigns instead of building long-term, sustainable growth.
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Solution
The objective was to turn a newly launched webshop into a scalable and efficient sales channel.
The growth collaboration focused on systematic growth leadership, combining a strong e-commerce foundation with data-driven customer acquisition. We optimized the purchase journey to improve usability and conversion while developing Meta and Google advertising in parallel with store development, ensuring traffic quality and user experience supported the same growth objectives. All decisions were guided by performance data, analytics, and continuous optimization to scale sales efficiently.
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Outcome
This approach enabled rapid growth, strong conversion performance, and highly efficient marketing.
This structured approach delivered rapid and measurable results in 2025, with monthly online sales growing by 350%, conversion rate improving significantly, and marketing efficiency reaching a MER of 25. The Ratia case shows how a strong brand, combined with disciplined growth execution, can quickly turn a new online store into a high-performing and scalable e-commerce business.
“What we especially value about Brancoy is their expertise and service, delivered in a relaxed and knowledgeable manner.”
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