Aarni.
We partnered with Aarni to refine and scale their Shopify store for international growth. Our work focused on strengthening the store structure, improving performance, and aligning the digital experience with Aarni’s minimalist brand identity. The result is a scalable Shopify foundation designed to support continuous development, data-driven decisions, and long-term growth.
Scope
Client
Duration
Year
Growth and international expansion demanded a more scalable platform without compromising a minimalist brand experience.
Aarni is a Finnish direct-to-consumer brand best known for its wooden watches and accessories, where Nordic design, natural materials, and sustainability form the core of the brand. From the beginning, Aarni has operated with an international mindset and a strong visual identity that sets high expectations for the online customer experience. As the brand grew, the need for a more scalable and future-proof commerce foundation became clear.
Aarni’s growth ambitions placed increasing demands on both technology and customer experience. International expansion and a growing product assortment required a more flexible and scalable platform, while the brand’s minimalist design language left little room for friction. Even small usability or performance issues could negatively impact brand perception. At the same time, the team needed better visibility into data and customer behavior to support smarter, faster decision-making.
A scalable Shopify foundation was built to support growth, performance, and brand consistency.
We refined Aarni’s Shopify store into a scalable, performance-focused foundation designed for long-term development. Store structure, product architecture, and navigation were optimized to support growth while keeping the experience clear and intuitive. Aarni’s visual identity was carefully translated into the digital environment, ensuring the store feels calm, premium, and unmistakably on-brand. The Shopify setup was also prepared to support international operations and continuous optimization.
The result is a high-performing Shopify store that grows with the brand while staying true to its values.
The result is a Shopify store that supports Aarni’s position as a modern, growth-driven DTC brand. The new setup delivers improved performance, a clearer shopping journey, and a strong foundation for international growth. Most importantly, Aarni now has a commerce platform that evolves with the brand, enabling continuous development without compromising its design principles or values.
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