Kaluste Marsalkka.
Kaluste Marsalkka is a Finnish family-owned furniture retailer known for Scandinavian design, high-quality products, and exceptional customer service. As the brand continued to grow its digital sales alongside physical retail, the goal was to modernize ecommerce and build a foundation that supports both conversion and long-term growth.
Scope
Client
Duration
Year
The existing online store did not fully support conversion, customer communication, or systematic ecommerce development.
Kaluste Marsalkka’s existing ecommerce setup did not fully support modern customer expectations or systematic online growth. The purchase journey required further development, customer communication was largely manual, and the digital channel lacked the structure needed for continuous optimization. At the same time, the store needed to reflect the personal, service-driven experience customers associate with the brand’s physical locations.
The challenge was to modernize the online store without losing the warmth and trust that define Kaluste Marsalkka’s brand.
By modernizing the store on Shopify and developing it continuously, Kaluste Marsalkka built a scalable foundation for growth.
We migrated and developed Kaluste Marsalkka’s ecommerce on Shopify, creating a clearer store structure and a smoother purchase path. The new setup enabled more systematic development of conversion, customer communication, and marketing automation. Shopify’s flexibility allowed the store to grow step by step, supporting both immediate improvements and long-term optimization.
Following the platform modernization, the collaboration expanded into continuous growth work, focusing on traffic acquisition, conversion optimization, and customer retention. Together, we built a foundation where ecommerce development is guided by data and clear goals rather than one-off projects.
Kaluste Marsalkka now operates on a Shopify platform that supports long-term ecommerce growth while preserving its trusted brand experience.
Kaluste Marsalkka now operates on a modern Shopify foundation that supports scalable ecommerce growth. The improved store structure, smoother customer journey, and systematic growth work have strengthened online performance while preserving the brand’s trusted, service-oriented identity.
Most importantly, ecommerce has become a core growth channel for Kaluste Marsalkka — built on a platform that can evolve alongside the business and its customers.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
The Shopify Migration Guide for 2025 — powered by AI
A practical guide to modern Shopify migrations.
