Leijonat Store.

Leijonat Store is the official fan shop of Leijonat. After re-conceptualizing the Shopify store, the collaboration expanded into continuous growth services focused on traffic growth, conversion optimization, and systematic performance marketing.

Scope

Growth

Client

Leijonat Store

Duration

2 Years

Year

2024

Challenge

The existing store and marketing setup limited traffic growth, conversion optimization, and structured customer retention.

Leijonat Store is the official fan shop of Leijonat, serving one of Finland’s most passionate sports audiences. While brand awareness and demand were already strong, the ecommerce channel needed to evolve from a static online store into a scalable growth platform. The goal was to build a foundation that supports continuous development, data-driven marketing, and long-term growth.

The existing online store structure and customer journey limited the store’s growth potential. Traffic acquisition was not fully optimized, customer communication automations were largely missing, and the purchase path required further development to support conversion at scale. In addition, advertising performance — particularly in Google Ads — needed improvement, and Meta advertising had not yet been systematically utilized. The challenge was to re-conceptualize the store and growth model without disrupting a highly recognizable and emotionally driven brand.

Solution

The store was re-conceptualized on Shopify and paired with OKR-led growth work across acquisition, automation, and conversion.

We began by implementing a Shopify theme update, re-conceptualizing the online store to improve clarity, performance, and conversion. Following the successful redesign, the collaboration expanded in autumn 2024 to include continuous growth services. Together, we defined shared objectives using the OKR (Objectives and Key Results) model. With the redesigned store as the foundation, the focus shifted to increasing traffic, launching customer communication automations, and continuously optimizing the purchase journey. On the acquisition side, we worked on improving Google Ads ROAS and launched Meta advertising to drive scalable, qualified traffic.

Outcome

Leijonat Store now operates on a growth-focused ecommerce foundation that enables continuous optimization and measurable results.

Leijonat Store now operates on a growth-focused Shopify foundation built for continuous optimization. The ecommerce channel supports higher traffic volumes, improved marketing efficiency, and a clearer customer journey. Most importantly, Leijonat Store has transitioned from a project-based store update into a systematic growth model, turning fan engagement into measurable and sustainable ecommerce growth.