Original Story.
Original Story is a Finnish fashion and lifestyle brand that combines craftsmanship, modern design, and sustainability. Storytelling and a carefully considered aesthetic are at the core of the brand, reflected both in its products and in how Original Story engages with its audience.
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Client
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Before the project, Original Story did not have its own ecommerce store, and its digital presence relied on content, products, and physical touchpoints rather than a direct sales channel.
Before the project, Original Story did not operate its own ecommerce store. The brand’s digital presence was built through content, products, and physical touchpoints, but it lacked a direct sales channel and a cohesive digital customer experience. At the same time, Original Story served a diverse audience, including both consumers and business customers, which required a flexible and clearly structured solution.
The challenge was to bring the brand into ecommerce for the first time in a way that didn’t feel like a traditional online store, but rather a natural extension of the Original Story world. The digital experience needed to support storytelling, inspire customers, and guide purchasing decisions without compromising the brand’s identity or values.
We designed and built Original Story’s first Shopify store from scratch, seamlessly combining content and commerce while supporting both D2C and B2B needs within a single, scalable platform.
We designed and built Original Story’s first ecommerce store on Shopify from a blank slate. The structure was created to seamlessly combine content and commerce, making storytelling a central part of the customer journey.
The solution brings together D2C and B2B functionality within a single platform, enabling both direct-to-consumer sales and business customer needs without sacrificing usability or brand experience. Visual layouts, typography, and imagery were carefully chosen to support the brand’s narrative while keeping the experience intuitive and focused.
Shopify was selected for its flexibility and scalability, allowing Original Story to manage products, content, and campaigns independently and continue developing the store as the business grows.
As a result, Original Story now operates a modern ecommerce store that establishes its digital presence, strengthens its brand story, and provides a solid foundation for future growth.
As a result, Original Story now operates a modern and fully functional ecommerce store that establishes its digital presence for the first time. The new store supports sales, strengthens the brand’s storytelling, and delivers a smooth experience for both consumer and business customers.
Most importantly, the ecommerce launch created a strong foundation for future growth, enabling Original Story to evolve its digital presence across domestic and international markets while staying true to its identity.
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