RATIA.
RATIA is an iconic Finnish design brand known for its timeless, functional, and recognizable visual language. With decades of design heritage behind it, the brand’s digital presence needed to reflect the same clarity and confidence as its physical products. The objective was to rebuild RATIA’s online store in a way that honors its design legacy while meeting the expectations of modern ecommerce.
Scope
Client
Duration
Year
The existing online store no longer conveyed RATIA’s visual identity or supported a modern, scalable ecommerce experience.
RATIA’s existing online store no longer fully supported the brand’s identity or the needs of a modern digital customer. The visual expression felt dated, product presentation lacked clarity, and the overall experience did not reflect the strength of RATIA’s design philosophy. At the same time, the platform needed to support scalability, easy content management, and ongoing development without compromising the brand’s minimalist aesthetic.
The challenge was to modernize the digital experience without losing what makes RATIA instantly recognizable. The new store needed to balance heritage with usability, and design integrity with commercial performance.
By rebuilding the store on Shopify, RATIA’s design language, product presentation, and usability were unified into a clean and future-proof digital experience.
We rebuilt RATIA’s online store on Shopify, creating a clean, modern, and brand-aligned digital experience. The design focused on clarity, strong typography, and well-structured layouts that allow the products and patterns to take center stage. Navigation and product presentation were refined to make discovery and purchasing intuitive, while preserving the simplicity that defines the RATIA brand.
Shopify provided a flexible and future-proof platform that enables the RATIA team to manage content, collections, and campaigns efficiently. The new foundation supports continuous development and allows the brand to evolve digitally without replatforming or technical friction.
RATIA now operates on a modern Shopify foundation that strengthens brand perception and supports ongoing digital growth.
RATIA now operates with a modern Shopify store that clearly reflects its design heritage while meeting contemporary ecommerce standards. The new digital experience strengthens brand perception, improves usability, and provides a solid foundation for future growth.
Most importantly, RATIA’s online store is no longer just a sales channel — it is a confident digital expression of the brand itself, designed to evolve while staying true to the principles that define RATIA.
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