Skogsverket.
Skogsverket is a Swedish machinery manufacturer known for high-performance equipment built for professional use. The company designs and sells sawmills, firewood processors, and chippers — products that require careful consideration, technical understanding, and a clear purchasing journey. These are not impulse purchases, but significant investments where the ecommerce experience must support informed decision-making.
Scope
Client
Duration
Year
Over time, Skogsverket’s WooCommerce store became slow and complex, no longer supporting technically demanding products, clear purchasing paths, or effective SEO.
Over time, Skogsverket’s WooCommerce store had become slow and complex. Heavy machine categories struggled with performance, product structures were fragmented across multiple engine variants, and SEO quality had declined. Many products lacked meta descriptions, content was inconsistent, and the platform no longer supported growth.
In addition, not all machines were intended for direct purchase. Customers often needed a clear request-for-offer path, which the existing setup could not support effectively.
We delivered a full replatforming to Shopify using HI Engine, restructuring products into variants, standardizing technical data, and introducing a request-for-offer purchase flow.
We delivered a full replatforming to Shopify using HI Engine, combining seamless data migration with a complete restructuring of the product architecture. Engine options were consolidated into product variants, and technical specifications were standardized using metafields.
HI Engine’s SEO module automatically generated missing meta descriptions based on keyword data, improving search visibility from launch. We also built a natural Request offer flow for heavy machinery, while ensuring all customer, product, and URL data migrated without loss.
As a result, Skogsverket now operates a fast, scalable ecommerce store that supports informed purchasing, improved performance, and future growth.
Skogsverket now operates a fast, stable Shopify store that performs reliably even in technically demanding categories. Product structures are clear, pages load significantly faster, and the purchasing flow supports both direct sales and offer-based buying.
The new architecture provides a strong foundation for SEO and international growth — allowing Skogsverket to focus on what they do best: building machines that work.
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