Twistbe.
Twistbe has built a loyal customer base by combining science-backed skincare expertise with transparent, education-led ecommerce. As the brand scaled across channels, the focus was on strengthening a Shopify foundation that could support growth without compromising clarity, trust, or performance.
Scope
Client
Duration
Year
Growth and complexity required a platform that could support content, commerce, and omnichannel operations.
Twistbe is a Finnish beauty retailer known for its evidence-based approach to skincare, combining expert knowledge, content-driven education, and a carefully curated product selection. With a strong omnichannel presence and an engaged customer base, Twistbe operates at the intersection of commerce, content, and community. As the brand continued to grow, the need for a more scalable and unified Shopify foundation became clear.
Twistbe’s business model places high demands on its digital infrastructure. A growing product assortment, extensive educational content, and multiple sales channels required a flexible and scalable platform. At the same time, the online store needed to remain clear, trustworthy, and easy to navigate — especially in a category where customer confidence and understanding are critical. The team also needed better visibility into data across channels to support smarter operational and commercial decisions.
A robust Shopify setup was designed to unify commerce, content, and data into one scalable system.
We worked with Twistbe to refine its Shopify store into a performance-focused foundation built for long-term growth. Store structure, product architecture, and navigation were optimized to support a large assortment and content-heavy experience without sacrificing clarity. Educational content was seamlessly integrated into the shopping journey, supporting informed purchasing decisions. On the technical side, the Shopify setup was prepared to support omnichannel operations, data-driven optimization, and continuous development.
The result is a scalable, high-performing Shopify store that supports Twistbe’s unique, education-led commerce model.
The new setup delivers improved performance, a clearer customer journey, and a stronger foundation for growth across channels. Twistbe now operates on a unified commerce platform that supports both operational efficiency and customer trust, enabling the brand to scale while staying true to its science-led values and educational mission.
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