Viinitie.
Viinitie is a Finnish wine education and training platform focused on developing professional competence in the B2B space. As Viinitie’s role expanded from traditional education into a scalable digital learning business, the brand needed a modern platform that supports structured learning, content delivery, and commercial growth. The objective was to build a digital learning environment that accelerates B2B business while remaining clear, credible, and easy to use.
Scope
Client
Duration
Year
Existing tools did not support structured learning paths, scalability, or a clear commercial model for B2B customers.
Viinitie’s business is built on knowledge, expertise, and trust, which placed high demands on the digital platform. Educational content needed to be structured in a way that supports learning progression, while the platform also had to function as a commercial product suitable for B2B customers. Existing tools did not fully support scalability, clear content hierarchy, or smooth user management, limiting Viinitie’s ability to grow its digital offering systematically.
The challenge was to combine learning, usability, and business logic into a single platform without overcomplicating the experience.
By building the learning platform on Shopify, education, usability, and B2B commerce were unified into one scalable system.
We built Viinitie’s learning platform on Shopify, tailoring the setup to support structured educational content, user access management, and B2B-oriented sales flows. The platform was designed to clearly guide users through learning paths while maintaining a professional and trustworthy brand experience.
Shopify provided a flexible foundation that allows Viinitie to manage content, users, and commercial models efficiently. The solution supports continuous development, enabling Viinitie to expand its course offering, refine learning experiences, and scale its B2B business without technical bottlenecks.
Viinitie now operates with a digital learning platform that accelerates B2B growth and supports long-term development.
Viinitie now operates with a scalable digital learning platform that supports both education and B2B growth. The new setup enables clearer content delivery, improved usability, and a more structured commercial model.
Most importantly, the platform allows Viinitie to accelerate its B2B business by turning expertise into a scalable digital product — creating a strong foundation for future growth and development.
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